The added value of public relations manifests itself through the equivalent in advertising prices. In financial communications, positive reporting with PR generally has a more credible effect than conventional advertising.

Success: ROI of over 100%

Just to give you a recent example:
In the 1st quarter of our cooperation with a new customer – which up to that point was largely unknown to the public – iris albrecht finanzkommunikation’s conventional PR work was able to help the company achieve the following results:

  • 5,408,460 people heard of the company or of its agents
  • The interview partners were mentioned ten times in total, the company three times and the company name included twice as product placement
  • The success of the PR work amounted to a return on investment well in excess of 100%.

If you would like to find out more, please feel free to contact us.